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Elite GB Runner

Social Media & Branded Content for running influencer

As Holly Archer’s dedicated videographer, photographer, and creative, I work closely with the elite GB runner and Hyrox athlete to produce a diverse range of high-quality content that supports both her personal brand and her partnerships with sponsors. From capturing powerful training visuals and behind-the-scenes moments to producing dynamic race-day footage and polished brand collaborations, our work together showcases her athletic journey with authenticity and impact. Every piece of content is crafted to reflect Holly’s drive, personality, and professionalism—building a strong visual narrative that resonates with her audience and elevates her presence both on and off the track.

 

A key part of this project is the video content we are creating. This includes a mix of short, high-energy social media reels designed to boost engagement and showcase Holly’s training highlights, workouts, and race day preparations. Alongside these, we are developing a YouTube series, providing a deeper look into her journey as a professional athlete—offering insights into her mindset, training routines, and life on the road.

Analytics

Social results within 5 months

  • 12m +
    Accounts reached
  • 8m +
    Views
  • 3.2m +
    Views from one reel alone

Branded Content

Bringing Holly’s Sponsors to Life

This project is also in partnership with Holly’s key sponsors & parterships, Sports Shoes, Science In Sport, Coros and Sun God. Through my photography and videography, I help highlight their latest gear in action—capturing Holly’s training sessions, races, and behind-the-scenes moments in a way that resonates with her audience and enhances brand engagement.