Holly Archer at Cambridge Half Marathon
Cambridge Half Marathon YouTube
For the Cambridge Half Marathon, I created a YouTube video for Holly Archer that documents her full journey—from the early stages of training right through to race day. The film captures the dedication and discipline behind her prep, showcasing key training sessions and the mindset required to compete at an elite level. On race day, I followed Holly closely to film the atmosphere, intensity, and standout moments as they unfolded, creating a dynamic and inspiring narrative. The final video offers a compelling look at what it takes to perform at the top, blending cinematic visuals with authentic storytelling to bring her journey to life.
London Marathon Social Media Reels
For the Cambridge Half Marathon, I produced two social media reels for Holly Archer that captured both the excitement of race day and a unique branded angle for Coros UK. The first reel is a high-energy highlights video, showcasing key moments from the race—from the electric atmosphere at the start line to Holly’s strong performance and finish. The second reel, created in partnership with Coros UK, offers a more analytical perspective, visually tracking Holly’s heart rate throughout the race to give viewers an insight into the physical demands of elite running. Together, the reels blend storytelling and data-driven content, strengthening Holly’s brand while delivering value to her audience and sponsors.
