Holly Archer at London Marathon
London Marathon YouTube
I created a behind-the-scenes YouTube video for Holly Archer capturing her London Marathon experience in a more personal, documentary-style format. The film offers a unique glimpse into the elite athlete setup, including exclusive access to the elite hotel, pre-race preparations, and the atmosphere leading up to the big day. It also follows myself and Joe as we navigated through London—rushing between key points on the route to cheer Holly on and document her performance from multiple angles. The result is an authentic, engaging piece that not only showcases Holly’s race but also the energy, emotion, and effort behind the scenes that made the day so special.
London Marathon Content Views
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70000007mil reel views across all platforms
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1100000011mil Accounts reached within 30 days
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32000003.2mil Views on one reel alone on TikTok
London Marathon Social Media Reels
I created a series of five social media reels for Holly Archer, capturing key moments from her London Marathon experience in a fast-paced, engaging format tailored for Instagram and TikTok. The content ranged from behind-the-scenes snippets and race-day highlights to candid moments that gave followers a more personal connection to Holly’s journey. With a strong focus on storytelling, energy, and authenticity, the reels resonated widely—collectively reaching over 7 million views across both platforms. Each reel played a role in boosting Holly’s visibility, strengthening her personal brand, and showcasing her as both an elite athlete and relatable figure in the world of endurance sport.
