Holly Archer x Science In Sport
Holly Archer’s partnership with Science in Sport focuses on fuelling performance through scientifically backed nutrition, and together we create content that brings this to life in a real and relatable way. From in-training moments to race day routines, our visuals highlight how Holly incorporates products like energy gels, electrolytes, and recovery formulas into her regimen to stay energised, hydrated, and ready to perform at her best. The content blends education with authenticity—showing not just what she uses, but how and why it matters—giving her audience a valuable look into the nutritional strategies that support her success as an elite athlete.
SIS Social Media Reels
I created a fuelling strategy reel for the London Marathon in collaboration with Science in Sport, showcasing how Holly Archer used their products to stay energised and perform at her best throughout the race. The reel broke down her approach to nutrition on race day—highlighting when she took on gels, electrolytes, and fluids—giving viewers a clear, visual insight into how an elite athlete manages fuelling during a marathon. Designed to be informative, fast-paced, and brand-focused, the reel resonated strongly with the running community, reaching over 115,000 people across platforms and reinforcing the importance of smart nutrition in endurance sport.
