Holly Archer x Beet-It Sport
Holly Archer’s one-off collaboration with Beet-It Sport focused on promoting their sport-specific beetroot shots, known for supporting cardiovascular performance and endurance. To bring the partnership to life, we produced a series of striking photo and video content that highlighted the product’s role in Holly’s training routine. The visuals showcased Holly using the shots in real performance settings, tying in their benefits with her elite-level preparation. The campaign combined clean, athletic visuals with educational messaging, effectively aligning Holly’s credibility as a top-tier athlete with Beet-It Sport’s performance-driven product.
Beet It Social Media Reels
For Holly Archer’s collaboration with Beet-It Sport, I created a unique and engaging social media reel using a first-person-view concept by mounting the camera directly to the beetroot shot itself. This creative angle gave viewers a dynamic, immersive perspective—following the product from Holly’s hand through her pre-run routine, capturing motion, energy, and atmosphere in a fresh way. The reel stood out for its originality while still delivering the core message: how Beet-It Sport supports cardiovascular performance for elite athletes. It combined creativity with purpose, making the product the lens through which the story was told.
