Bespoke kitchens and interior photography
For the past three years, I have been the creative lead for Chapel Lane Furniture, crafting a visual identity that reflects their commitment to bespoke craftsmanship. As their dedicated content producer, I capture the essence of their work through carefully curated interior photography, showcasing the artistry of their custom-built kitchens, cabinets, wardrobes, and furniture pieces.
Each project is documented with a meticulous approach, emphasising fine details, materials, and the seamless integration of Chapel Lane’s designs into beautifully crafted living spaces. My imagery not only highlights the quality of their work but also serves as a key driver for their online presence and brand storytelling.
Creative Direction & Content Production
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As the brand’s creative lead, I define and refine the visual identity of Chapel Lane Furniture, ensuring consistency across all content. My work ensures that every image, design choice, and marketing asset aligns with the company’s high-end positioning and appeals to its target clientele.
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Through carefully curated photography, I capture Chapel Lane’s craftsmanship in its finest detail. Each image is designed to highlight the textures, materials, and precision of their work, creating a portfolio that reflects their expertise and elevates their brand presence.
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I designed and built Chapel Lane Furniture’s website to serve as a seamless extension of their brand. The site is visually rich, easy to navigate, and optimized to showcase their projects while providing a smooth user experience for prospective clients.
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To strengthen Chapel Lane Furniture’s digital presence, I played a key role in sourcing and collaborating with SEO specialists. By coordinating with experts in the field, I ensured that the website and content strategy are continuously optimized for search rankings, helping to increase visibility and attract the right audience.
Website Design and Development
Beyond photography, I designed and developed Chapel Lane’s website, ensuring a refined, user-friendly experience that mirrors their premium aesthetic. Additionally, I facilitated the outsourcing of Chapel Lane’s SEO strategy, working closely with specialists to ensure their online presence is continuously optimised for visibility and search performance.
