‘Be That Voice’ - CCR Recruitment Film
A social recruitment campaign titled, “Be That Voice”, showcasing the human on the other end of the emergency line.
Through dual depictions of night and day, intertwined with character emotions, we convey a balance between the rewards and hard work that goes into working as a control room operator
Campaign Results
20K+ Views
views across all platforms
500% Increase
in applicants from 2021
40K+ Reach
across all platforms
Social media video outputs
A social recruitment campaign titled, “Be That Voice”, showcasing the human on the other end of the emergency line.
Through dual depictions of night and day, intertwined with character emotions, we convey a balance between the rewards and hard work that goes into working as a control room operator.
